# Marketing

Great examples of past round activations:

{% embed url="<https://www.gitcoin.co/blog/crypto-advocacy-gitcoin>" %}

**Your goal for the round is to attract as many people as possible to participate in your round. You can do this through:**

1. **Leveraging your most reliable communications channels.** Twitter? Absolutely. Lens? Why not? Email? No brainer. Bonus: Do a bit of analytics research to learn where you usually get the most traction with your community and go to town.
2. **Asking for community support to amplify your messages.** What’s better than a couple of RTs? A community of people spreading the word and inviting their frens to donate! The trick is to make it simple. We recommend creating and circulating a doc or an email outlining how your community can amplify your message. Get detailed, create a [helpful launch doc like this one by Giveth](https://drive.google.com/file/d/1akyZD2xfLLHpSLwh_EtKHNj-TsWw0LQe/view?usp=sharing) that gives people a clear picture of what and how they should be communicating.
3. **Support grantees with promoting their own grants.** At Gitcoin, we’ve learned that Grantees are at the heart of donor engagement. When you support your grantees you support your ecosystem. The most effective grantees in a round know how to activate their networks and invite *all* of their frens to support them. That’s why during every round we tool our grantees with up-to-date marketing assets (Canva kit) & [engagement guide](https://www.notion.so/How-to-Onboard-Grantees-to-a-Round-abcb0adf0c354ba78e4779507085eb48?pvs=21) that tools them to better engage with their own communities. We also recommend that you give Grantees spaces to connect both sync and async. A Gitcoin, we run a few Grantee Twitter Spaces that give grantees a chance to pitch their project to the wider community and get more exposure during a round.