Marketing
THE BASICS: Hot tips for your round marketing strategy Whether you’re a big team or a team of one, there are some things you need to know in order to make your QF round a success. In marketing you
Great examples of past round activations:
Your goal for the round is to attract as many people as possible to participate in your round. You can do this through:
Leveraging your most reliable communications channels. Twitter? Absolutely. Lens? Why not? Email? No brainer. Bonus: Do a bit of analytics research to learn where you usually get the most traction with your community and go to town.
Asking for community support to amplify your messages. What’s better than a couple of RTs? A community of people spreading the word and inviting their frens to donate! The trick is to make it simple. We recommend creating and circulating a doc or an email outlining how your community can amplify your message. Get detailed, create a helpful launch doc like this one by Giveth that gives people a clear picture of what and how they should be communicating.
Support grantees with promoting their own grants. At Gitcoin, we’ve learned that Grantees are at the heart of donor engagement. When you support your grantees you support your ecosystem. The most effective grantees in a round know how to activate their networks and invite all of their frens to support them. That’s why during every round we tool our grantees with up-to-date marketing assets (Canva kit) & engagement guide that tools them to better engage with their own communities. We also recommend that you give Grantees spaces to connect both sync and async. A Gitcoin, we run a few Grantee Twitter Spaces that give grantees a chance to pitch their project to the wider community and get more exposure during a round.
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