# Marketing Great examples of past round activations: {% embed url="" %} **Your goal for the round is to attract as many people as possible to participate in your round. You can do this through:** 1. **Leveraging your most reliable communications channels.** Twitter? Absolutely. Lens? Why not? Email? No brainer. Bonus: Do a bit of analytics research to learn where you usually get the most traction with your community and go to town. 2. **Asking for community support to amplify your messages.** What’s better than a couple of RTs? A community of people spreading the word and inviting their frens to donate! The trick is to make it simple. We recommend creating and circulating a doc or an email outlining how your community can amplify your message. Get detailed, create a [helpful launch doc like this one by Giveth](https://drive.google.com/file/d/1akyZD2xfLLHpSLwh_EtKHNj-TsWw0LQe/view?usp=sharing) that gives people a clear picture of what and how they should be communicating. 3. **Support grantees with promoting their own grants.** At Gitcoin, we’ve learned that Grantees are at the heart of donor engagement. When you support your grantees you support your ecosystem. The most effective grantees in a round know how to activate their networks and invite *all* of their frens to support them. That’s why during every round we tool our grantees with up-to-date marketing assets (Canva kit) & [engagement guide](https://www.notion.so/How-to-Onboard-Grantees-to-a-Round-abcb0adf0c354ba78e4779507085eb48?pvs=21) that tools them to better engage with their own communities. We also recommend that you give Grantees spaces to connect both sync and async. A Gitcoin, we run a few Grantee Twitter Spaces that give grantees a chance to pitch their project to the wider community and get more exposure during a round. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://roundoperations.gitcoin.co/round-operations/eligibility-and-review/marketing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.