🥰Why People Donate

Gitcoin is still undergoing donor audience research but our preliminary findings show that donors typically donate to a grants round for a mix of the following reasons:

• They are friends with a grantee in the round

• They care/are invested in the given ecosystem’s growth

• They care about a specific cause being worked on by a specific grantee or entire ecosystem

• They want to get involved with promising projects at its early stages as they see a potential investment opportunity

• They want a public record/signal of support/make a general impact

• Airdrop farming*

*Take special care with making promises to donors around potential airdrops (this includes NFTs, POAPs, etc.). This marketing tactic can increase the chance of Sybil attacks (fake accounts run by the same person to reap more rewards) and will detract from the main objective of a QF round: having real community members contribute and decide on how to best allocate your funds to incentivize ecosystem growth