> For the complete documentation index, see [llms.txt](https://roundoperations.gitcoin.co/round-operations/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://roundoperations.gitcoin.co/round-operations/eligibility-and-review/marketing/why-people-donate.md). # Why People Donate Gitcoin is still undergoing donor audience research but our preliminary findings show that donors typically donate to a grants round for a mix of the following reasons: * They are friends with a grantee in the round * They care/are invested in the given ecosystem’s growth * They care about a specific cause being worked on by a specific grantee or entire ecosystem * They want to get involved with promising projects at its early stages as they see a potential investment opportunity * They want a public record/signal of support/make a general impact * Airdrop farming\* \*Take special care with making promises to donors around potential airdrops (this includes NFTs, POAPs, etc.). This marketing tactic can increase the chance of Sybil attacks (fake accounts run by the same person to reap more rewards) and will detract from the main objective of a QF round: having *real* community members contribute and decide on how to best allocate your funds to incentivize ecosystem growth --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://roundoperations.gitcoin.co/round-operations/eligibility-and-review/marketing/why-people-donate.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.