# Marketing tactics to consider for your plan

With your strategic fundamentals in place, let’s get to the actual tactics.

*Note: We’ve designed this tactics list to support Gitcoin Grants partners but there are still some helpful suggestions and templates that will support any ecosystem leader to effectively market their grants round.*

#### **We recommend that you think about your marketing plan in three separate phases:**

### **\[PHASE 1]** Pre-Round - 4 weeks out 

* Beginning 4 weeks before the start of the Grants Round
* **Outcome of phase: To increase the number of high-quality grantees applying to your round.** This phase primarily focuses on grantees/grantee enablement but allows for a secondary focus on building wider awareness of your event with potential donors.

This phase contains two sub-phases, allowing for a more granular focus: - **Awareness - Increasing awareness of your round.** You want as many people to know that your round is happening and that they will have the opportunity to participate. *This sub-phase mostly focuses on attracting high-value grantees to apply to your round.* - **Discovery** - Build hype & help prepare your audience by promoting your ecosystem’s objectives for the grants round (i.e., why you’re running the round). *This sub-phase still primarily targets grantees engagement but begins to put a stronger focus on donors as well.*

* Beginning 4 weeks before the start of the Grants Round
* **Outcome of phase: To increase the number of high-quality grantees applying to your round.** This phase primarily focuses on grantees/grantee enablement but allows for a secondary focus on building wider awareness of your event with potential donors.

This phase contains two sub-phases, allowing for a more granular focus: - **Awareness - Increasing awareness of your round.** You want as many people to know that your round is happening and that they will have the opportunity to participate. *This sub-phase mostly focuses on attracting high-value grantees to apply to your round.* - **Discovery** - Build hype & help prepare your audience by promoting your ecosystem’s objectives for the grants round (i.e., why you’re running the round). *This sub-phase still primarily targets grantees engagement but begins to put a stronger focus on donors as well.*

### \[PHASE 2] In-Round - First day & beyond

* Beginning at the start of the Grants Round
* **Objective of phase**: **To increase the number of unique donations given to the round. This phase primarily targets funders. This phase contains three elements to consider:**
  * **Promotion** - Use promotional content, storytelling, and online events to engage your community and bolster support for your round. This sub-phase targets individual donors.
  * **Improvement** - Tips to help boost performance of your round
  * **Support** - Ways that Gitcoin can help support your round’s performance

### \[PHASE 3] Post-Round - 1 week post-round

* One week after the end of the grants round.
* **Outcome of phase: Create a comprehensive round recap for your audience & reflect on learnings. This phase primarily targets your community. This phase contains two sub-phases:**
  * **Recap** - Provide content that highlights outcomes and wins as a way to close the round.
  * **Retro** - Learn what worked for your round.